CRYSTAL SOUND SANCTUM

CLIENT: Kate Lewis

DELIVERABLES: Logo design, promotional graphics

THE BRIEF:

Creating a desirable visual identity for a newly established Crystal Tones® reseller and sound healing business. As the crystal singing bowls are a high-end product, the logo needed to look clean and refined, whilst also maintaining a sense of something spiritual and magical.

Here’s what we did

Telling the story of Crystal Sound Sanctum’s brand, we created a logo that visually referenced the pyramids where the founders met, a singing bowl/tuning fork with reverberation lines and a sense of containment with the triangular from, to reinforce the sentiment of the ‘sanctum’.

For the logotype, the “Y” in “crystal” echoes the shape within the logo, with a modern pagan-esque type being used for “sanctum” to reflect the witchier vibe the founders were going for, being based in the green cotswold countryside.

“She has an intuitive ability to put your vision into meaningful marketing…”

Joanna has been my go-to designer for over 10 years, helping me to develop and maintain the identity and visual style for my businesses.

She has an intuitive ability to put your vision into meaningful marketing, capture the personality of a brand, and promote that in clear, captivating visuals.

KATE LEWIS
Co-Founder, Crystal Sound Sanctum