I’m a designer because I want to do what I love. And I want design to help you be really successful doing what you love, too.

Hi, I’m Joanna. A multidisciplinary designer specialising in visual identities, illustration, promo and packaging — work that your audience wants to buy into, and be part of.

I love collaborating with small businesses and solopreneurs who are building something based on their passion (because I’m here with you), and want to get it out in the world in a way that looks good, feels authentic to them and right for their audience. Design that gets you excited to share your product and services, because you’re super proud of it.

For the last five years, I was the in-house designer for a multi-million generating online membership, working closely within their marketing team to create promotional graphics, digital products and presentation materials, and part of the team behind their biggest (7-figure) launch to date.

This background means I bring more than aesthetics: I bring strategic thinking, an eye for what converts, and a genuine understanding of what it takes to grow something.

I recently left that role to go fully freelance — because I wanted the freedom to work with people whose work genuinely excites me, and bring my whole creative self to it. When you work with me, you get design that's strategic and considered, but also playful, creative, and obsessed with looking incredible.

I’d love to connect :)

Services:

Logo & Brand design
Illustration
Posters & Promo materials
Social Graphics
Packaging

Previous Clients Include:

Female Entrepreneur Association
Octopus Energy
BBC Radio Times
NiP Charity
Design Cuts
CoreGeo (Pink Lady® apples, Tenderstem® broccoli)