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Design is Feeling

Not sitting in soulless marketing meetings

Hi, I’m Joanna Fallon. After 15+ years freelancing as a graphic designer, I hit my 40s and realised I’d got caught up in #girlboss culture, without much to show for it other than feeling burnt out, inauthentic and far away from the creative life I wanted to live.

So I’m hitting the reset button

Having been immersed in the predominantly entrepreneurial and marketing led-worlds filled with pink blazers, 10X-ing, and polished beige blandness, I’m on a mission to rediscover my own creative voice after years of helping clients find theirs - whilst still maintaining a profitable business.

And maybe you want to do the same.

Maybe you’re a creative (and that’s not defined by your career, btw) who feels secure but dissatisfied in your work, and fear you’re losing yourself to buzzwords and bottom-lines.

Maybe you’ve reached your 40s and started re-examining your life in a way like never before, and some uncomfortable truths are coming up that you can no longer ignore.

Or maybe you’ve just reached a point where you’ve stopped giving a shit about what other people think, and realised you have to live your life for yourself (but would like a bit of moral support please as you’ve very much given a shit about what other people think up to this point and this new path is actually a little scary, thank you).

Art and design have always been a tool for me to process my thoughts, feelings, and really think about what it was I was trying to communicate. I felt I could always be more articulate when communicating visually than verbally - hence: Design is Feeling.

I’ll be totally honest with you - I don’t have a value proposition, nor a lead-magnet to get you to sign up to my email, or any real idea of what I’m doing with this right now.

But what I do know, is that I have to do something.